Giulia Peruzzi — Product & UX Designer

I've always noticed when things are made well. Before I had the vocabulary for it, I was drawn to objects, spaces, and interfaces that just worked. Not because they were flashy, but because someone had thought carefully about every decision.

That instinct led me into marketing, where I spent years working with D2C and B2B brands. Creative direction, campaigns, e-commerce, brand identity. As time went by, I kept finding myself more and more interested in the experience of the product itself rather than the message.

Moving into UX felt inevitable. And the marketing background turned out to be the most useful thing I brought with me. I understand how a product sits inside a business: what it needs to communicate, who it needs to reach, and what's at stake when it fails. That strategic lens means I'm always balancing user needs with business goals, not treating them as opposites.

My process starts in research because that's where the real problems live. Structure follows evidence — because beauty in function isn't a luxury, it's what makes people trust a product enough to use it.